Cebu is continuing its fight to being a top tourist destination. The government is now applying niche marketing to lure tourist to the Philippines. With this, the tourism industry will continue to grow and the hotel industry (with the new developments being constructed) will be ready for it this time around.

From the article that came up in Sunstar Cebu: Lure tourists with birds

The UK-based Condenast Travellers Magazine named Cebu the 7th best island destination in the Indian Ocean-Asia region in 2007, 8th best Asian-Pacific island destination in 2005, and 7th in 2004.

                 - http://en.wikipedia.org/wiki/Cebu
 

With top international resorts like Shangri-la Mactan, Plantation Bay and Hilton Hotel, together with the pristine white sands and marine sanctuaries of Nalusuan island, Sumilon Island and Bantayan Island, Cebu has captured the hearts of beach lovers from all over the world in 2007. Top internet search engine Yahoo! Travel reveals the top-rated beach destinations by Yahoo! users last year.   

Two seprarate articles show that Cebu is the top tourist destination in the Philippines. These data further proves that Cebu is developing very quickly. With our white sand beaches, breathtaking mountains and the laid-back atmosphere, Cebu is slowly making its mark as a prime tourist destination.